High schooler Hobin Yu is bullied, works part-time to help cover his mother’s medical expenses, and has little social status at school. An accidental upload of a fight unexpectedly goes viral and reveals that online videos may offer both income and a way to stop being an easy target. Following advice from a mysterious creator, Hobin begins learning how to face stronger opponents on camera, turning each new fight into content while the growing audience makes the stakes harder to control.